Marcy Rosenbaum
The Entrepreneurs Workshop Inc.
Cell: 305 401-6677

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CEO David Koretz Sees Sales as An Essential Element of Successful Innovation

Technology entrepreneurs have been known to become defensive and wary when they sense a sales pitch; they believe the product should speak for itself. But according to David Koretz, the CEO of Plum, and a very successful tech entrepreneur, this distracts tech entrepreneurs from understanding that the sale is the most important aspect of the work itself. In an interview with’s program, “Inside The Entrepreneurial Mind”, he says that finding success in the world of technology startups means embracing the sales process, despite its less exhilarating connotation.

Being an entrepreneur in any space requires some sales skill, but to David, all jobs really require that you know how to sell. “I think every bit of what you do is a sales process. You’re either convincing people to take your point of view or you’re not,” he explains. David has years of experience that have helped him to develop these kinds of insights. He built his first business, which focused on home automation technology, when he was still a freshman in high school. Today, he’s sold many concepts to many powerful companies, including an online security software company that he sold to Juniper for $100 million in 2012.

These kind of numbers don’t appear overnight. David invested time, money and long hours to become the sophisticated entrepreneur he is today. The arduous entrepreneurial journey began delivering rewards for David when he discovered the power of sales skills in the technology space. “I never thought of myself as a sales guy,” he said, “and I think nobody else envisioned me that way either.” David’s success began when he mastered the elements of bringing innovation to market. To learn more about David Koretz and his entrepreneurial story, go to and listen to his interview streaming now on “Inside The Entrepreneurial Mind.”


ENTREPRENEURradio is an online educational service created by lifetime entrepreneur Seth Werner (Chairman/CEO of Harbour Real Estate Investments), and Marcy Rosenbaum (President of Consulting Alliance, and producer/host of the award-nominated Internet radio Livelihood Show). Their podcast series features interviews with leading business minds, who share their expertise on the nature of entrepreneurship. ENTREPRENEURradio gives aspiring and established entrepreneurs a variety of valuable insights they can use in their own lives. ENTREPRENEURradio donates proceeds earned from sponsors and donors toward grants for students enrolled in entrepreneurship programs. These students are then able to attend selected conferences and gain extraordinary access to inspiring mentors and cutting-edge concepts.

ENTREPRENEURradio is produced as a podcast available for streaming and downloading at It is broadcast globally weekly in partnership with Livelihood Show on Radio Ear Network. ENTREPRENEURradio is a production of The Entrepreneurs Workshop, Inc., a 501c (3).

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