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“Startups Need Someone to Believe in Them” Lori Anne Wardi

Originally posted on Tech Cocktail by Camila Souza The harsh realities of startup life is a topic Tech Cocktail’s co-founder Frank Gruber discusses extensively in his new book Startup Mixology. This week, an audience full of entrepreneurs had the opportunity to hear from founder of .CO and Vice President of Neustar Lori Anne Wardi about her experience in the early days of .CO. “There were a lot of hurdles. When we first started many people suggested that dot co, the entire domain extension, was merely a typo of dot com,” says Wardi. “People would also ask ‘why do we need another domain extension?” Wardi explained that like any other startups just launching, there were many naysayers doubting their business and success. “We had to shut everything...
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The 5 Common Characteristics of Ideas That Spread

Originally posted on by by David Burkus Your success as a creative depends not only on coming up with great ideas and making them happen, but also with getting those ideas adopted by your target audience. Whether it’s the buying public, an art dealer, or just your direct supervisor, getting your work off of your hard drive and into the world is perhaps the most important (and scariest) part of creative work. So how can you improve the chances of getting your great idea adopted? Ask Everett Rodgers. In 1962, he published Diffusion of Innovation (where he coined the term “early adopter”) the end result of a large-scale research project on why innovations spread. Rogers, then a sociology professor...
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The Bill Murray Technique: How To Improvise Through Anything

Originally posted on by By Tyler Tervooren There was no script. There was no prompting. No cue cards, no visual reminders, no lines at all. The only direction? “Pretend like you’re a child, living out your biggest sports fantasy1.” That’s everything Bill Murray had to go on when he created this scene, which has become one of the most famous improvised movie scenes in history: Click here to watch the video Beautiful, isn’t it? Two minutes before he shot that scene, Murray had no idea what he was going to say. But when the lights came on and the camera started rolling, the story flowed like it were there all along. That skill has taken him—and plenty of others who’ve...
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Entrepreneurs And The Fear Of Loss

Originally posted on MBA50 by Matt Symmonds Leaving one’s job to become an entrepreneur is inarguably risky. But it may not be the fear of risk that makes entrepreneurs more determined to succeed. A new study finds entrepreneurs are also concerned about what they might lose in the transition from steady employment to startup. In Entrepreneurship and Loss-Aversion in a Winner-Take-All Society, Professor John Morgan at UC Berkeley’s Haas School of Business and co-author Dana Sisak, assistant professor at the Erasmus University Rotterdam, focused on the powerful impact of loss aversion. Loss aversion, or the fear of losing one’s salary at a full-time job, along with its prestige, is directly linked to the amount of effort an entrepreneur puts...
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